01 / 03
Ad-to-enquiry journey
The problem Clicks are counted while enquiry quality stays unknown
Visual path from ad to page, enquiry and review
View full-size visual
MENTRIX / SERVICE
Google Ads and Meta Ads management
Plan campaigns and test messages, audiences and landing pages using real performance data.
Discuss your project ↗
When does this service help?
Ad spend is hard to judge without knowing whether it produces qualified enquiries. We focus on goals, measurement and landing-page readiness before budget decisions.
Illustrative expected outcomes
Before
Ad spend is based on likes and total incoming messages.
Expected After
Measured campaigns are tied to qualified enquiries and sales team follow-up.
Business Value
Identifies ad channels that drive actual sales opportunities to improve budget allocation.
How to Measure
- Cost per qualified enquiry
- Booked meetings
- Acquired customers
- Collected revenue from ad-attributed customers
Industry Example
Example: A specialized service business looking to convert ad spend into scheduled meetings.
What we can work on
- Google Ads and Meta Ads
- Lead generation and conversion campaigns
- Retargeting when consent and audience data allow it
- Message, audience and creative testing
- Conversion tracking checks and reporting
How we approach the work
We review the offer, tracking and platform policies, structure campaigns, then use results to refine messages, audiences and creative.
Choose Google Ads or Facebook Ads for your objective
Google Search Ads reach people searching for a service. Facebook and Instagram Ads introduce offers through visual creative. Channel choice starts with the offer, audience and landing page, not reach alone.
Deliverables to agree before starting
Campaign structure, copy or creative briefs, conversion validation and reporting against agreed objectives. Clicks, enquiries and verified customers are reported separately.
What to prepare
Prepare ad accounts, an approved budget, service areas, the offer, a person responsible for enquiries and a working landing page.
Scope and limitations
Media spend is separate from management fees. Creative production and landing-page work need explicit scope. Sales volume and return are not guaranteed.
Discuss your requirements →See what the work can look like
Three enduring business problems, shown through the work designed to solve them.
02 / 03
Three angles on one ad offer
The problem Viewers see the ad without understanding the problem or the offer
Three finished ad creatives framed around pain, workflow and desired change
View full-size visual
03 / 03
Conversion validation journey
The problem An event fires without a verified enquiry
Ad creative, landing page, event and enquiry check
View full-size visualBefore we begin
Does ad management include Facebook and Google ad spend?
The proposal separates management fees, platform ad spend and creative or tool costs. We agree on a spending limit and approver before launch. Click counts alone do not justify a budget increase, and management fees do not implicitly include ad spend.
What needs to be ready before an ad campaign starts?
You need a clear offer, a working landing page or enquiry channel, the necessary account access and a defined outcome to measure. We check the path from ad to enquiry and the capacity to handle responses before launch.
How do ad reports distinguish clicks from real customers?
Impressions, clicks and spend are reported separately from verified enquiries, appointments and collected revenue. Customer acquisition cost or return on ad spend requires sufficient attribution data. A configured conversion event is not automatically a qualified lead.
Should we start with Google Ads or Meta Ads?
The choice depends on how customers discover the service, existing demand, the offer and available creative. We define a test that can be evaluated rather than launching every channel at once. No platform choice guarantees sales.
EXPLORE MORE
All services →Related ways we can help
Websites & Landing Pages
Design and build sites that explain the offer clearly, work well on mobile and provide a measurable contact path.
↗
Brand & Content Marketing
Clarify positioning and messaging, then create content that answers real customer questions.
↗
SEO & AI Search
Improve site structure and content so people and search systems can understand your services.
↗